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To innovate is to transform what already exists in order to evolve, by including something new, unprecedented. Always being up to date and looking closely at where the most important trends in global and local behavior point to, to incorporate what is relevant, what makes sense to us.
Acquiring information at events and surveys, but also on a day-to-day basis, in the relationship with customers and suppliers, is the first step in our innovation cycle. Therefore we are always on the lookout, gathering solid and inspiring documentation such as trend books, talks and exclusive materials created especially to share information, thus promoting a virtuous cycle of culture expansion.
All this contributes to our constant evolution, consolidating a strong and expressive portfolio. And innovative, always!