Portobello Grupo

Operations are organized into four distinct business units: Portobello, Portobello Shop, Pointer, and Portobello America.

Portobello Grupo is a leader in innovation and design, one of the main ceramic tile companies in Brazil, and a global key player in the industry. The Group has four business units in Brazil and the United States.

Portobello Shop, the only ceramic tile solution network in Brazil, has 163 stores across all regions — 29 owned and 134 franchises. The company practices customer-centricity, offering the best possible brand experience for architecture and design professionals, as well as end consumers.

Portobello America is the embodiment of the Group’s internationalization strategy, with a consolidated distribution operation and the construction of its first manufacturing facility, inaugurated in October 2023 in Baxter, Tennessee.

The Portobello unitdistributes its products through the country’s main home centers, the real estate market, and large-scale construction projects, as well as exports to over 80 countries. This unit operates an industrial park in Tijucas, Santa Catarina, producing the most innovative ceramic products, including large-format porcelain slabs.

Pointer is the democratic design brand, operating mainly in Brazil’s Northeast region and in export markets. It has an industrial facility in Marechal Deodoro, Alagoas, structured to be as sustainable as possible.

Listed on B3 (PTBL3), the company follows the most advanced corporate governance practices, with emphasis on ESG management, structured through a Sustainability Committee composed of the Chairman of the Board and shareholders. A signatory to the UN Global Compact, the Group sets its goals aligned with the Sustainable Development Goals (SDGs).

Manifest

The environment in which we live is the essence of our business.

We believe that design is the competence that makes us unique and innovative. It transforms peoples’ lives and expresses in our products, environments and experiences with our brand.

Our business environment is global, but design may reflect the local context.

Our culture, strategy and management must enable the creation and distribution of Portobello design, generating value to all the audiences, through our integrated model, with operational efficiency indicated by profitability.

Sustainability

Sustainability for Portobello means being aware of our actions and the impact of our choices. It means understanding the responsibility that comes with being an integral part of our society and ecosystem.

It means being committed with its entire production and distribution chain, helping build a future in which we all evolve together.

Portobello Design

Natural design.
Authorial design.
The gaze frame.
Boundaries that expand.
Welcoming spaces.
Design from the outside to the inside, and from the inside to the outside.
Portobello Design.

Purpose

Living Design.
Transform environments and inspire people.

Vision

Become the leading company in Brazil, and global protagonist in solutions on coatings, through design and innovation.

Belief

Design adds intelligence, beauty and safety to life.

All Portobello products are developed in a sustainable way, respecting biodiversity and the use of natural resources. Inside the production process, worth highlighting the main stages:

Raw Material Deposits

Portobello ensures the environmental regeneration of its raw material deposits, respecting the natural vocation of each area. In addition to complying with pre-established criteria for social impact management and licensing of these sites, the company undergoes regular audits to promote biodiversity preservation and water quality control.
Water

In addition to having its own water sources, Portobello reuses 100% of the water in its production process through a closed-loop system that prevents the overuse of this essential and limited resource on the planet. The company also invests in projects aimed at optimizing water use within its production cycle.
Energy

The heat generated in the ceramic production process is reused as an energy source. Portobello continuously invests in clean energy and technologies that promote more rational use of natural resources. Currently, about 50% of the electricity consumed by Portobello Grupo comes from wind power, a renewable energy source.
Waste

99.9% of the waste generated by Portobello is repurposed or recycled, promoting a responsible circular economy. Key actions include: Using waste generated by Portobello to produce its own cardboard packaging; using third-party waste in the composition of plastic and cardboard packaging; implementing reverse logistics to return packaging from Distribution Centers to the factory; using Portobello’s own plastic waste to manufacture waste bins used in the industrial process.

Our numbers

+ 4mil

+4,000 employees
45 million

45 million square meters produced annually
R$ 2.4 BI

BRL 2.4 billion in net revenue in 2024

2022

Start of the building of Portobello America factory in the US in the state of Tennessee.
iF Design Awards 2022 - the Oscar of design in the Product category to Cobogó Mundaú.
2021

Cladding 100% digital with more than 40 hours of live broadcast of events.
Inauguration of the Slab Monument at Tijucas plant.
2020

Lastras Factory Opening
Implementation of the Solidary Collective in the Portobello Shop chain, with social actions such as Winter Clothing Campaign, Children's Day, Cristimas Volunteer and Blood.
2019

Portobello's 40th Anniversary
2018

Large Formats Launching: 1,20x1,20, 80x1,60 e 1,20x2,40.
Launch of Portobello America, in the United States
Adhesion to the UN Sustainable Development Goals
2017

Launch of Officina Portobello project in SC stores
2016

Officina Portobello Project start.
First Standard Store Project with Green Building Leed certification.
2015

Portobello´s Group institution.
Pointer Opening, the most sustainable factory in Latin America
2013

Large Formats Launching
2012

Portobello becomes the leading ceramic tile company in Latin America
2011

Start of digital printing technology production
2010

Product innovation with the launch of reduced thickness porcelain tiles - Extra Fine - at the same time to Italian brands.
2008

Industrial Park expansion and Portobello Shop Stores network consolidation with 100 stores.
Adhesion to the New Market.
2005

Export reaches 60% of sales.
2001

Product innovation with porcelain tile production start
2000

Beginning of the use of Natural Gas, clean energy for ovens and dryers.
1998

Launch of the Portobello Shop Franchise Network
1996

We started the first stage of the Alamandas Allotment project, with the construction of 162 popular houses
1995

Implementation of the first oven to receive heat recovery technology, thereby saving energy, reducing the environmental impact of production
1993

Construction of the new industrial effluent treatment station, which made it possible to separate solid particles so that they could be recycled and returned to the production chain as raw material.
1992

Beginning of the outsourcing bringing to Brazil the trend ceramic typology, the porcelain tile imported from Italy.
1991

Product innovation with coatings for facades launching.
Capital opening
1987

Industrial Park expansion, reaching 1 million m2 / month.
1984

Product innovation with the launch of the 1st flooring line for high traffic, the Heavy Load line.
1981

First exportations.
1979

Portobello's ceramic activities start, inspired not only by the commercial vein, but by the aspiration to transform the Tijucas community