Innovation Cicle


To innovate is to transform what already exists in order to evolve, by including something new, unprecedented. Always being up to date and looking closely at where the most important trends in global and local behavior point to, to incorporate what is relevant, what makes sense to us.

Acquiring information at events and surveys, but also on a day-to-day basis, in the relationship with customers and suppliers, is the first step in our innovation cycle. Therefore we are always on the lookout, gathering solid and inspiring documentation such as trend books, talks and exclusive materials created especially to share information, thus promoting a virtuous cycle of culture expansion.

All this contributes to our constant evolution, consolidating a strong and expressive portfolio. And innovative, always!


Docs Unltd.

Candid interviews with professional partners, conducted by journalist Pedro Andrade.

Season 3 Most recent episodes:

Creative Collective

Architects and design professionals have the opportunity to co-create products from a research trip

Recent articles:
Festa + Arquitetura celebrates and announces the location of Creative Collective 2021
Celebration night reveals the outstanding professionals names of 2019, in different categories, invited to a special bossa-nova show. Read more
After Berlin, the Coletivo Criativo group meets at the Portobello factory.
The second meeting of the group was a day full of exchange of ideas. Read more
Tribute to parents of the Coletivo Criativo group members
On this Father's Day, Portobello’s partners tell how their parents inspired them, personally and professionally. Read more
Berlin arouses emotions in participants of the Coletivo Criativo group
Something that was very evident to the group during the meeting is how architecture is capable of representing feelings. The city's past is evident, but the capacity to reinvent itself is even greater. Read more


Paola Navone
Paola Navone Architect, designer and decorator. Know
Paulo Mendes da Rocha
Paulo Mendes da Rocha Architect, urban planner and teacher Know
Nadezhda Mendes da Rocha
Nadezhda Mendes da Rocha Designer, architect and urban planner Know
Ruy Ohtake
Ruy Ohtake Architect and urbanist Know

Where to buy

Portobello Shop Stores, Multibrand Stores or representatives for construction companies.