Moving water and the mechanical force of waterwheels turn clay into a very fine powder
Volume of water captured for ceramic production (l/m2)
Total volume of recycled/reused industrial water (m3)

Water is an essencial, but limited resource in our planet. Therefore, we have optimized its use at both of our manufacturing facilities and our retail operations.

At Tijucas, production employees a closed-loop water system. This means all the water used in manufacturing is treated and reintroduced into the process. Water is lost only from evaporation, which is sent out through smokestacks as white vapor.

We keep a close watch on the consumption of industrial water, through a drinking water consumption indicator. We won the 2020 Citizen Business Award in the environmental conservation category with a case study titled Efficient use of water inits operations, in November 2020. For 2021, we will be introducing Project Water, through which our employees will be able to participate more actively in the way we manage and use industrial water.

Our technology evolution takes place also as equipment is systematically replaced. We have invested in equipment that uses the least amount of water possible, such as the new dry grinding unit, implemented into the product processing stage. Our goal for 2021 is to capture 13.21 liters of water per square meter of ceramics produced.

The water we collect comes from our own sources, including groundwater and surface water, near our manufacturing facilities. We are careful about conserving the environment surrounding our waters. Furthermore, we are part of the Tijucas River Drainage Basin Committee, supporting actions and decisions made. In 2020, there was an increase in groundwater use and a decrease in surface water use due to a drought that affected Santa Catarina.

At the Marechal Deodoro manufacturing facility, we employ a dry manufacturing process that requires no water for grinding and uses it only for glazing and polishing. Compared to the wet process used in the Santa Catarina manufacturing facility, in 2020, dry manufacturing used 4.39 liters to make one square meter of ceramics whereas the former used 14.79 liters.

Also in Alagoas, the water we use originates from our own sources, thought they are all groundwater sources. After its industrial and sanitary uses, the water is treated and disposed of in compliance with environmental management standards.

At the Portobello Shop chain, we encourage a conscious approach to water use. For the next few years, we are working on a standardized way to manage this resource. Our recommendations include using dual flush toilet tanks, which conserve water, and dry cleaning windows. Moreover, rainwater is harvested in those stores where possible.