We launched the first reproduction of wood in porcelain tiling in 2006, the Ecowood line. It was developed in an innovative technology for that time period, the "double pressed", and it reproduced demolition wood, which was used for molding the embossments and the inspiration for the design. It was a milestone in our history, we presented it to the team and it was love at first site, and the same reaction among the specifiers and clients. In 2015, new technologies for an even more elaborate design, we are preparing, we are renewing the Ecowood line as the 2.0 version! Reproducing demolition wood from Minas Gerais State, Ecowood 2.0 surpassed its previous version, in formats, surface, and design, yet it preserves its roots and it will make people fall in love once again.