Itamacio Santos, Marcelo Rosenbaum e Rodrigo Ambrosio
Itamacio Santos, Marcelo Rosenbaum e Rodrigo Ambrosio

Pointer supports the A Gente Transforma Institute’s initiative, led by designer Marcelo Rosenbaum, which involves the creation of products from the shell of sururu, a shellfish listed as intangible heritage of Alagoas, in the community of Vergel in Maceió. A result of this project is Cobogó Mundaú, a product with both national and Alagoas identity that was named after Mundaú Lake, which is surrounded by the houses of the community, and with Pointer’s support has gained industrial scale and is distributed nationwide by Portobello Shop stores. The piece, created by Itamacio Santos and designers Marcelo Rosenbaum and Rodrigo Ambrosio, has a cut-out in an organic format. Its surface reflects the iridescent glow of the shell, sometimes with a predominance of green, sometimes with a highlight in purple, most of the time with indecipherable and surprising tones

Mundaúby Itamacio Santos, Marcelo Rosenbaum e Rodrigo Ambrosio

Cobogó made from seafood shell residues, typical of the Northeast, places design at the service of sustainable development in an Alagoas community. Developed in the Vergel Community, in Maceió (AL), by Rosenbaum and Instituto A Gente Transforma. A Project by the BID Lab (Laboratory of Innovation of the Inter-American Development Bank), IABS (Brazilian Institute for Development and Sustainability) and a network of partner initiatives, Cobogó Mundaú, was launched by Pointer, a brand of the Portobello Group.

Indecipherable and surprising tones.

Indecipherable and surprising tones

Transformation. Sustainable development.

Transformation. Sustainable development.

Hollow cut-out inspired by the shape of sururu’s shell.

Hollow cut-out inspired by the shape of sururu’s shell.