Mission, Vision and Values
BackTo help build an environment to live better, providing products and services in ceramic coverings.
Vision
To be a global company, recognized as a Brazilian leader in innovative solutions and in commercial excellence, in the ceramics sector.
Values
Innovation
We are a company in tune with the market tendencies. Our high quality and advanced-designed portfolio guarantees up-to-date and personalized solutions to clients and consumers.
Quality
We prioritize the principals of quality in all of our activities.
We follow the practice of continuance improvements, always aiming at reaching our time, innovation and costs objectives.
Integrity
We are a company recognized for the ethical way we conduct our business, for the integrity of our professionals, for the lasting relationship with our clients, customers and suppliers and for meeting our social obligations.
Profitability
Profitability is the measure of our performance. Profit guarantees remuneration for our share holders, the development of the company and the well-being of our employees.
Internationality
We are competitively placed in the international market, with overseas partners, technical interchange, importation and exportation. Tradition, credibility and recognition characterize our relationship with the market.
Client / Consumer
Our success is judged by the satisfaction of our clients and consumers. Listening to them, attending their needs and bringing together resources to enchant them is the permanent goal of our company.
Copyright(c) 2008 by Portobello S/A - All rights reserved.
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